What Is Search Engine Optimization (SEO)?

Published by e-webs at January 1, 2022

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We must have all heard the term SEO. This is something we’ve heard quite a few times. And I’m also quite interested in learning more about SEO. So, this post will explain What Is SEO and provide SEO suggestions.

SEO is an abbreviation for Search Engine Optimization. SEO is a method of increasing traffic to a website. We must adhere to White Hat SEO since it is the only method to get ranking. In order to avoid being blacklisted from using other methods, we must concentrate solely on White Hat SEO. So, what precisely is the Google algorithm? No one knows since Google changes its search algorithm 500 to 600 times a year, but it is not chosen by the user. So there are two sorts of SEO: on-page SEO and off-page SEO.

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ON-Page SEO

So ON-Page SEO is the form of SEO in which we make modifications to a website or make changes to website pages in order to rank a website higher on search engine result pages. Basically, we employ keywords correctly in our title, description, and URL. Google has bots that verify our website and rank it if everything is correct. Things to bear in mind are as follows:

Source: raddinteractive.com

• Apply Google to find a term that has been searched a number of times, then target that keyword and use it appropriately on a website.

• The domain/URL name should be easy to remember.

• The title that we used, as well as the keyword, should be present.

• The content should be relevant and user-friendly.

• Change the site’s URL from http:// to https://.

• The website’s page speed or load time should be as short as possible.

• There should be no broken links on the website.

• The bounce rate should be modest.

• A strong click-through rate is required.

OFF-Page SEO

As the name implies, OFF-Page SEO is the sort of SEO in which work is done outside the website to rank a website on search engine result pages. Link building is a form of SEO in which we establish links. OFF-Page SEO is used to obtain backlinks. As a result of backlinks, a website’s rank on search engine result pages will improve. So we need backlinks, but it’s all about the quality of the backlinks, not the quantity of the backlinks.

Source: seobrand.com

One thing to bear in mind while obtaining backlinks is the terms PA and DA. We should aim to obtain backlinks from websites with high PA and DA. If we receive negative backlinks to a website, it is possible that the website may be blocked by Googlebots. As a result, we should go for high-quality backlinks. We can obtain backlinks in the following ways:

• A listing of businesses

• Local citation

• Bookmarking on social media

• Submission of an article

• Content promotion

• Submission of a press release

• Blogging as a guest

• Commenting on blogs

• Submission of an infographic

• Submission of a Profile

• Advertorials

• Forum participation

• Submission to blog directories

• Question-and-answer sites

• Submission of a video

• Submission of images

• Participation in social media

• Outreach to influencers.

If you are looking for a digital marketing agency to perform SEO for your website or if you have any queries about SEO, please contact us.